HearthFire Books of Evergreen

Who Is HearthFire Books?

HearthFire Books of Evergreen is focused on igniting the imagination of friends and visitors in our lovely mountain community. Founded in 1996, HearthFire has become a vital part of the Jefferson County community. Located in Evergreen's Premier Shopping area, Bergen Village Shopping Center, we are close to the I-70 corrider, North Evergreen, and minutes away from downtown Evergreen.

Whether you are looking for a comfortable place to hang out and talk books with our knowledgeable staff, pop in for a break during Evergreen's farmer's market or engage your child's mind with our books and toys, HearthFire is your community gathering spot.

What is now Hearthfire Books began in 1996 when Linda Lovin organized a "bookstore" in her house to sell school books. When selling books out of her house became inconvenient, Linda and her husband Dale moved into retail space in the Elk Meadow Center, above Paragon Sports (now Boone Mountain Sports) on Evergreen Parkway. Operating as Lovin's Books & Music, it was the premier bookstore in Evergreen in the 90's.

The Lovins sold the business to new owners in early 2001. Dubbing it "Hearthfire Books" to note the change of ownership, they hoped to continue the success begun by the Lovins. Unfortunately, they were caught in the recession following the attacks on the World Trade Center on 9/11. Despite their efforts, Hearthfire struggled in the years following. And as Evergreen grew, the store's location – upstairs and off the main road – became a liability. When the store manager was called up for active duty in 2004, they knew they had to make a change.

Lori Underwood, recently moved to Evergreen from London, couldn't imagine Evergreen without a bookstore. She bought the business, and she and a former Hearthfire employee, Janet Rhodes, set about rebuilding Hearthfire into a working bookstore. In 2006, HearthFire moved to Bergen Village Shopping Center to take advantage of growing traffic in north Evergreen.

In August, 2010, Kappy Kling purchased HearthFire Books and is building a well-respected indie store, adding and upgrading the bookstore's inventory, marketing, and events. HearthFire is adapting to the changing environment by offering on-line shopping, ebooks, and continuing to be a source regional information in addition to our already proven success of offering high quality, hand selected books and the staff to make recommendations perfect for YOU! We have also increased our focus on being a good community leader and are heavily involved with Evergreen Arts, Jeffco Schools, and local bookclubs.

Come, let us be a part of your families life.